Copywriting Roadmap

*NOT Original Content

Take Their Money
Great Leads
Breakthrough Advertising
The Boron Letters
Scientific Advertising
The Adweek Copywriting Handbook
Cashvertising
Sell Like Crazy
Influence
Copywriting Secrets
Expert Secrets
Dotcom Secrets
Made To Stick
Take Their Money (Read it again)
Great Leads (Read it again)
The 16-Word Sales Letter
How To Win Friends and Influence People
Ogilvy On Advertising
The Copywriter’s Handbook
The Advertising Secrets of the Written Word

Headline Masterclass

https://www.loom.com/share/f30be0ba7b3d4a709b4d9442802610e8?sid=3e6e7b6e-5e5f-4153-9e89-48b43018278a

Email Guide

Basic Principles

Email is “1-1” but automated at an insane scale.
You should write as if you were writing one email to one person.
- They MUST look personal
- It should sound like a conversation with a friend

Headlines

They have ONE JOB: Get the reader to open the email. That's it.
They HAVE to have intrigue
Usually 1-20 characters long
Use lowercase/sentence case
LIttle punctuation
Ask questions
Make it simple and concrete
Always open a loop
Address the reader
- Why you diet is doomed to fail
- Do you feel hungry after meals? Here's why
- Do you count calories? Read this.
- Why you keep failing with your diet

Subject Line Formulas (Sell like crazy)

how to make (subject) that will (benefit)
21+ ways to grow your (subject)
do you think you can (benefit)?
5 reasons why you should (subject)
(benefit) while you sleep
how (name/company) does (subject)
real (audience) use (solution)

Great Headline Examples

I'm calling our their names.
I'm exposing their secret...
A $10 billion story
why you always fail (it's not your fault)
the secret I owe you...
Success is only 15 months away.
my shocking realization
The low class, bald-faced lying Democrat we can all learn from
Why slobs > snobs
How to market like a being from another planet
Smoking up the best headlines on the internet
How a dorky monster joke turned into a billion dollar movie franchise
A sales pitch so blatant it will tear your soul apart!

Or you can always just look at youtube thumbnails and titles for inspiration (or reddit posts if its that bad)

The best angles

Confirm their suspicions
Take the contrarian approach
Best kept secret hiding in plain sight
Emotional stories
Proven Angle Templates
- This thing that you are experiencing means your fear is coming true.
- What you suspect might be happening, is happening
- You were right about __ and that's the problem.
- You can fix your problem without anyone knowing about it.
- Facing this problem? Here's what to do about it.
- The logical solution to your problem only makes it worse... here's why.
- It's not your fault that you're facing this problem. Here's how to fix it. 0 Why the conventional method doesn't work. Here's what to do instead.

Body Copy

Make it short. compelling, and easy to read.
The sole purpose of the first sentence is to get your to read the second sentence.
The sole purpose of the second sentence is to get you to read the third sentence.
It should sound like you are talking to a friend.
Make it seem warm and personal.

Basic Email Template

Subject line/pre-headers
Lead (Pattern interrupt/interesting statement)
Body (Fascinate with gripping/unusual story)
CTA?????

Does it:

Encourage dreams
Allay fears
Confirm suspicions
Justify failures
Throw rocks at enemies

Market Research outline (i'm too lazy to format this)

What is your offer?

What are the 3 biggest results your offer can help a person achieve?

What’s the biggest problem or desire your most ideal client has related to your offer?

Describe it in detail. Financial, Emotional, Pain)

EX: Financially:

Desire:

Problem:

What humiliates your ideal client (an event/scenario they’re trying to avoid)?

What are the top 3 things that frustrate your ideal clients on a daily basis? (is it doing things they don’t want to do? people? circumstances? chores?)

What does your ideal client complain about when they’re with their friends or family (i.e. “not enough money,” “not enough time,” “don’t know how to do something,” etc)?

What keeps your ideal client awake at night (worrying, fearful, anxious)?

What is the cost of not buying your offer? How bad can things become if they don’t buy your offer? (emotionally, financially, socially)

What does your ideal client want more than anything else?

What is it worth to your avatar to get their desired results?

What is the price point of your offer?

Willing to invest:

Our price:

How would your avatar explain the “reasons why” the price of your offer is an absolute no-brainer investment for them? (for each subgroup of your avatar)
Avatar 1:
Avatar 2:
Avatar 3:
What ‘sacred cows’ do you kill? What industry problems or practices do you stand against?
Name/link your top 3 competitors.
How would your avatar explain the “reasons why” they chose your offer over your competition? (think from a value/benefits perspective)

💭 Customer Bubble Questions:

What is their awareness level?
What are their current beliefs?
What is their darkest fears?
What emotions do they regularly feel?
What is their current deepest pain?
What are their past failures?
What are they suspicious of?

🗣️ One-Sentence Persuasion Questions:

What dreams can you encourage?
What suspicions can you confirm?
What fears can you lay to rest?
What past failures can you justify?
How can you throw rocks at common enemies?

how I make 30k/month with a simple youtube funnel

https://www.youtube.com/watch?v=qSnVEtiIdRw

Secret email breakdown

https://www.loom.com/share/3b2d0a1e6f9743cdabe7ed0a6960cd7f

Copywriting Roadmap

Get Started

Finding Dream Clients

Deciding What to Write

Writing the Copy

Sending the Copy

Getting Paid

Iteration

Mindset

The Next Step

Bonus Resources

The BEST Copywriting Books